Becca Leonard

Marketing Content Manager at Clovers

Becca Leonard has a diverse range of work experience in various roles and industries. Becca started their career as a Labor and Delivery Nurse at Onslow Memorial Hospital in 2014, where they provided care for patients and led various committees. In 2017, Becca transitioned to Sharp Mary Birch Hospital For Women and Newborns as a Labor and Delivery Nurse before joining TriStar Centennial Medical Center in 2018. At TriStar, they served as an Ob/Gyn Emergency Department Nurse and also held the position of Unit Practice Council President.

In 2021, Becca took on the role of a Copywriting Intern at Clovers AI, where they collaborated with the marketing team to develop engaging content for a SaaS start-up. Becca then worked as a Design and Social Media Assistant at Poor Yorick Literary Journal, where they increased Instagram engagement by 41% and promoted journal readership.

From 2021 to 2023, Becca worked at Ascension as an Ob/Gyn Emergency Department Nurse, playing a crucial role in educating staff and establishing processes for the new GYN Emergency Unit.

Currently, Becca is working as a Marketing Content Manager at Clovers. In this role, they collaborate with various teams to execute content strategies and campaigns for a B2B HR tech company. Becca also conducts research and writes SEO-optimized copy for blogs, articles, and web pages to drive lead generation and achieve marketing goals.

Becca Leonard's education history includes a Bachelor of Science (BS) degree in Nursing from the Franciscan University of Steubenville, which they completed between 2010 and 2014. Becca went on to pursue a Master of Fine Arts (MFA) degree in Creative and Professional Writing at Western Connecticut State University from 2020 to 2023.

In addition to their formal education, Becca has obtained several certifications. Becca received the certification in Inpatient Obstetric Nursing (RNC) from The National Certification Corporation in October 2019. Becca also obtained the Certification in Electronic Fetal Monitoring (C-EFM) from the same institution in October 2020. Becca has acquired various certifications related to marketing and design as well. Becca completed courses in Content Marketing, HubSpot Marketing Software, SEO, and the Semrush Content Marketing Toolkit from HubSpot Academy and Semrush in 2023. Furthermore, they achieved certifications in Build Wireframes and Low-Fidelity Prototypes, Start the UX Design Process: Empathize, Define, and Ideate, and Foundations of User Experience (UX) Design from Coursera earlier in 2023. Becca became a Registered Nurse through the Tennessee Department of Health in August 2018.

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Peers

Timeline

  • Marketing Content Manager

    June, 2023 - present

  • Copywriting Intern

    April, 2021

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