Erica Lopez-Dowding has extensive experience in the media and marketing industry spanning over two decades. Erica currently serves as the Vice President Media at CMI Media Group, where they are responsible for managing media planning services and driving business growth for specific brand accounts. Erica also focuses on enhancing client satisfaction, fostering strong brand team relationships, and mentoring junior team members.
Prior to their role at CMI Media Group, Erica worked as the Vice President Marketing at FiComm Partners for a brief period in early 2020. Before that, they held the position of Director, Account Services at Underscore Marketing from 2015 to 2018.
Erica's career began in 2000 at TURNER BROADCASTING SALES INC, where they held various roles, including Account Service Representative, Senior Account Service Representative, and Account Service Supervisor. During their time at Turner, they demonstrated strong account management skills, collaborating with multiple departments and maintaining client relationships. Erica also played a key role in testing new internal systems and achieving outstanding performance, earning recognition for their exceptional service.
In 2006, Erica joined HORIZON MEDIA, INC as a Brand Strategy Supervisor, where they provided strategic guidance and supervised brand strategies until 2015.
Overall, Erica Lopez-Dowding's work experience showcases their expertise in media planning, brand management, account services, and team leadership, making their a valuable asset in the industry.
Erica Lopez-Dowding has a Bachelor of Science (BS) degree in Marketing and Communications from the Fashion Institute of Technology. Erica also obtained an Associate in Applied Science degree in Fashion Merchandising and Management from the Laboratory Institute of Merchandising.
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