CMO Consulting Group
Brad Kaplan is an experienced branding and strategy professional currently serving as Managing Partner at Bootleg Strategy Consulting since September 2010, where impactful brand and growth strategy engagements have been delivered for clients including Nestle and The Home Depot. Previously, Kaplan held roles such as Managing Director at BrightHouse, a BCG Company, leading global clients in defining and activating their organizational Purpose, and Senior Engagement Manager at Prophet, specializing in marketing and brand strategy. Additional experience includes Vice President of Brand Development at Turner Broadcasting, Managing Consultant at Zyman Group, Brand Manager at Yahoo!, and Associate Brand Manager at Unilever. Kaplan holds an MBA from Duke University and a BA in History of Art from the University of Pennsylvania.
This person is not in any offices
CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.