Omar El Assal

Omar El Assal is an experienced marketing professional currently serving as the Regional Marketing Director for CO-RO since April 2024. Prior to this role, Omar held the position of Head of Marketing at Binzagr CO-RO LTD. from January 2022 to April 2024 and was a Senior Marketing Manager at PepsiCo from August 2017 to December 2021. Omar's earlier positions include Regional Marketing Manager for MENA at HPG World and Chilled Dairy Senior Brand Manager at Nestlé. Additionally, Omar has extensive experience at PepsiCo, where responsibilities spanned multiple roles from September 2009 to August 2014. Omar began a career in marketing as an Assistant Brand Manager at Johnson & Johnson from October 2008 to September 2009. Omar holds a Bachelor of Science in Management with a double major in Marketing and International Business from The German University in Cairo, and completed secondary education at Thebes Language School with a focus on Science.