Karen Desalvo

Karen DeSalvo is an accomplished executive in the financial services sector, currently serving as Vice President of Marketing at Coastal Credit Union since May 2025. With extensive experience as Chief Experience Officer at RadiFi Credit Union and ValleyStar Credit Union, Karen has demonstrated expertise in driving consumer-centric strategies and enhancing brand awareness. Previously, as Senior Vice President of Digital & Retail Banking at Allegacy Federal Credit Union, Karen led initiatives to improve service delivery across various channels. Additionally, as Chief Marketing Officer at Truliant Federal Credit Union, Karen managed marketing strategies to drive membership growth and market share. Karen holds a Bachelor of Science in Business Administration with a focus on Advertising and Public Relations from Youngstown State University and completed an Executive Education program in Digital Marketing Strategies at The Wharton School.