Koos Janssen has a strong background in marketing and category management in the beverage industry, specifically non-alcoholic beverages. With experience at companies like Coca-Cola Europacific Partners and Wessanen Benelux, Koos has led teams and implemented strategies to drive commercial development and category growth in various channels such as retail and out-of-home. Koos also has experience as a business consultant at Atos and as a research assistant at Rotterdam School of Management, Erasmus University. Koos holds a Master of Science degree in Marketing Management from Rotterdam School of Management, Erasmus University.