Sebastian Palacio Echeverri

Sebastian Palacio Echeverri has extensive experience in strategic planning and business management, currently serving as the Head of Strategic Planning at Coca-Cola FEMSA since April 2022, where responsibilities include centralizing strategic information and analyzing market opportunities for significant revenue growth. Previously, at TQ Confiable from July 2017 to March 2022, Sebastian held roles in strategic planning and marketing, focusing on financial performance analysis across multiple countries and leading research initiatives with substantial budgets. Sebastian's educational background includes a Scenario Planning Certificate from Columbia Business School, multiple bachelor's degrees in Economics and Business Management from Universidad ICESI, and a Bachelor in International Business Administration from MBS School of Business.