Arron Chapman

Arron Chapman has a diverse work experience in data analytics and digital marketing. Arron is currently working as an Associate Director of Data & Analytics at Code and Theory. Prior to this, they held the position of Associate Director of Search & Analytics at Catalyst, where they were responsible for creating and directing data analytics for digital marketing and e-commerce. Arron also worked as a Manager of Organic Search at Catalyst, focusing on optimizing performance and developing future solutions for measurement and reporting.

Before joining Catalyst, Arron worked at Mindshare as a Manager of Analytics, where they provided marketing and website analytics support for paid media and client-side reporting. Arron also played a role in optimizing paid media campaigns and creating dashboards and architectures.

Earlier in their career, Arron served as a Senior Digital Analytics Manager & SEO Lead at Usablenet, where they led clients and the analytics team to drive insights, revenue growth, and optimization. Arron also worked as a Technical Engineer, supporting client digital strategies through Google Analytics technical engineering and advising data-based decisions.

Arron also has experience as a Digital Strategist at Lasso Site Solutions, where they created and developed a startup project. Prior to that, they worked at RFI Studios as a Lead Analytics Analyst - User Experience, responsible for guiding decision-making through quantitative and qualitative data and user experience insights. Arron also worked as a Digital Web Producer and Associate Digital Web Producer at RFI Studios.

Earlier in their career, Arron worked as an Associate Project Manager at Originet IBS, Inc.

Overall, Arron Chapman has a strong background in data analytics, digital marketing, and SEO, with a focus on optimizing performance and driving revenue growth.

From 2002 to 2007, Arron Chapman attended Eastern Michigan University, where they pursued a Bachelor of Science degree in Communications Technology.