Rabih El Asmar MBA, ICB, MPM

Rabih El Asmar MBA, ICB, MPM has extensive work experience in various leadership roles across different industries. Rabih is currently serving as the Regional Business Unit Head at COFE App since June 2021. Prior to that, from September 2019 to May 2021, they worked as the Chief Marketing & Commercial Officer at Tatayab.com.

Before joining Tatayab.com, Rabih held the position of Chief Innovation & Development at Mohammed N.Al-Hajery & Sons Company from January 2018 to August 2019. Rabih also served as the Chief Sales Marketing Officer at Faith Capital Holding from October 2016 to December 2017.

Before transitioning to executive roles, Rabih gained valuable experience at Delivery Hero Middle East (Talabat.com / Foodonclick / iFood) where they held the positions of Regional Chief Commercial Officer from July 2015 to September 2016, and Head of Commercial & Offline Marketing from November 2012 to June 2015.

Prior to that, Rabih served as the Vice President Marketing at FAST Telecommunication Company from July 2010 to October 2012. Rabih started their career at Artistic View as a Marketing & BD Manager from May 2007 to September 2010.

Rabih's early professional experience includes working as an Account Manager at Saatchi & Saatchi from January 1997 to November 2000.

Overall, Rabih El Asmar brings a diverse and extensive background in leadership, marketing, and business development to their current role at COFE App.

Rabih El Asmar holds an MBA in Financial Services from Université du Québec en Outaouais, which they obtained between the years 2005 and 2007. Prior to that, they completed their high school education from Ecole Notre dame from 1991 to 1993. Rabih attended Sagesse in Baabda, Lebanon from 1979 to 1990, where they completed their 3ème degree. Additionally, Rabih obtained a certification in Excellence Marketing Management from the World Confederation of Businesses in April 2012.