Alex Bruu

SFA System Administrator at Cofense

Alex Bruu has a diverse work experience spanning various industries.

The most recent position held by Alex was as a CRM Administrator and Channel Manager at COFENSE starting in August 2021. In this role, Alex managed existing and new reporting and dashboards in Salesforce across multiple departments. They also administered Outreach for all users, which included onboarding, training, and maintaining data integrity.

Prior to that, Alex worked as a Channel Sales Operations Manager at COFENSE from September 2017 to September 2021. In this role, they were responsible for all aspects of the channel in relation to Sales Operations. They implemented a new partner portal and customized forms to handle deal registrations, order submissions, and certifications. Alex also created and managed various reporting and dashboards for sales, management, finance, marketing, and customer success.

Before joining COFENSE, Alex worked as a Sales Support Specialist at NEC Corporation from January 2016 to May 2017. They supported 5 Enterprise Reps in the NEC Microwave Division, providing assistance and coordination for training on reporting, query, and quote processing in Salesforce. Alex also provided guidance and awareness of NEC's Quote to Cash process.

In addition to their professional roles, Alex has also gained experience in coaching and customer service. They worked as a 13U Baseball Coach for the McKinney Mavericks in 2015, handling in-game management, practice schedule coordination, and player development. Prior to that, Alex was a Pro Shop Manager at Baseball Nation from September 2014 to July 2015, where they managed inventory control, customer care, and cash register processing activities. They also served as a 13U Head Coach for the McKinney Mavericks in 2014, overseeing in-game activities and player development.

Before entering the professional world, Alex gained experience in the hospitality and retail sectors. They worked as a Busser at Top Golf from September 2013 to November 2013, where they cleared golf bags and assisted servers with event preparation and service. Alex also had the opportunity to train new hire associates and provide support for questions and answers. Prior to that, they worked as a General Sports Sales Associate at Sports Authority in June 2012, where their main role was to provide customer service in various sports equipment departments. They were also tasked with designing displays to promote new equipment.

Overall, Alex Bruu has a diverse background in sales, operations, coaching, and customer service.

Alex Bruu began their education at Paris Junior College, where they earned an Associate of Science (AS) degree in General Studies from 2011 to 2013. Alex then continued their studies at the University of North Texas from 2014 to 2015, focusing on Entrepreneurship/Entrepreneurial Studies.

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