Laurence Masce-Dayen

Laurence Masce-Dayen is an accomplished marketing professional with extensive experience in the food and fashion industries. Currently serving as Chef de groupe at COFIGEO since June 2019, Laurence manages a portfolio that includes brands such as William Saurin and Raynal et Roquelaure, overseeing a team of four and a budget focused on product launches, renovations, and marketing strategies. Previous roles include leadership positions at CSP Paris Fashion Group, where Laurence managed a marketing team and developed product innovations for the hosiery market, as well as at William Saurin and Aoste, where responsibilities included launching new products and managing brand portfolios. Laurence holds a management degree from emlyon business school and has furthered expertise with training in Google Analytics.