Tuffy Sayeg

Tuffy Sayeg has held various roles in the tech industry since 2012. Tuffy began their career as an Intern at Itaú Unibanco in 2012. In 2013, they joined Blinks as a Senior Business Intelligence Analyst, Programmatic Media Analyst, and Senior Media Analyst. In 2014, they became a Monitor at ESPM Escola Superior de Propaganda e Marketing. In 2016, they moved to Renault Group as a Business Intelligence Analyst. In 2018, they joined Whirlpool Corporation as a Web Analytics and Jüssi as a Data Intelligence Team Lead. In 2020, they joined Cognitivo.ai as a DataViz & Analytics Expert. Most recently, in 2021, they joined AlmapBBDO as a Martech Lead and BI Manager.

Tuffy Sayeg completed a Bachelor's degree in Comunicação from ESPM Escola Superior de Propaganda e Marketing in 2014. In 2021, Tuffy began a Postgraduate Degree in Business Management from FGV - Fundação Getulio Vargas. Additionally, Tuffy has obtained three certifications from Google in 2021, including Discover the Next Generation of Google Analytics, Google Analytics Individual Qualification, and Achieve Tagging Excellence.