Senior Growth Marketer (l3)

CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.

We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.

We practice transparent salaries and a level structure at CoinGecko: • The salary for this position is RM13,633 for those based in Malaysia, and SGD9,384 for those based in Singapore. • Learn more about our level structure at CoinGecko's Career Progression.

We are hiring a Senior Growth Marketer to increase the reach and adoption of CoinGecko API. You will play a crucial role in shaping our marketing efforts, driving user acquisition, and scaling the impact of our product. In this role, you will be responsible for overseeing and executing a range of growth initiatives, not limited to: • Increase Digital Presence: Improve the reach of our product and brand by growing and managing all aspects of one (or more) marketing channels such as socials, videos, content, emails, digital PR, partnerships, campaigns, and ads/sponsorships. • Content Production: Manage all aspects of content production within your channel from ideation to implementation, and strive for a larger impact, including everything from market research, copywriting, basic design, and distribution. All while ensuring that we’re meeting internal guidelines and are continuously adding value to users. • Partnerships & Outreach: Build productive relationships with community partners and clients to learn how we can add value, while maximizing the reach of our products/content. • Project Management: Manage complex projects end to end by developing detailed plans, collaborating with internal & external teams when needed, improving workflows and guidelines, and ultimately ensuring the delivery of high quality output. • Stay Plugged-In: Stay up-to-date with the latest cryptocurrency and marketing trends. Conduct customer, competitor and general market research to remain relevant. • Planning & Strategy: Actively seek out ways to improve the effectiveness of what we do. Collaborate with team leads to ensure that plans are aligned towards a common goal by reviewing progress and priorities on a quarterly basis, and building a good understanding of what our users want/need. • Improve Playbooks: Besides improving upon existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge sharing activities and ensure that important information is updated/documented well. • Performance Reporting: Provide regular reporting and analysis on performance metrics and effectively communicate feedback and learnings within the team. Build and/or automate new dashboards from scratch when needed. • Coaching: Able to mentor interns, junior team members, and manage freelancers. • Work closely with team members, cross-functionally, and external freelancers. • You are required to support any ad hoc tasks as required by the company.

What We Look For In You: • Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience. More importantly you have some experience growing one (or more) marketing channels, such as social media, videos, content marketing, digital PR, etc. Having a Bachelor’s degree in Business, Marketing, Communications or relevant fields, and B2B/SaaS marketing experience is a plus. • Marketing Foundations: You have basic knowledge of various marketing skills such as market research, copywriting, storytelling, design (ie. Adobe, Canva), branding, UI/UX (ie. Figma), HTML/CSS and analytics (ie. GSheets, Google Analytics, SQL).  • Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining the team, you are expected to build a good understanding of our users, what are their needs vs wants, what is trending in the market, and be able to address their needs within the channels or content you own. • Bias to Action: You are proactive in getting the job done and eager to find ways to upskill yourselves. You actively seek out new ways of working to improve your work, you are comfortable asking for advice. And more importantly, you apply what you learn. • Operational Excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality. You also hold your peers to similar standards in their work. • Strong Opinions, Loosely Held: You like making decisions based on data or qualitative evidence. You have an opinion on which decision to take, but are also humble enough to embrace better ideas from others. • Entrepreneurial: You are self-motivated, resourceful, curious, creative, eager to move projects along, and yet patient enough to see things through to move the needle.  • Excellent communicator: You are fluent in written and spoken English. You are a sound communicator who is able to build working relationships. • Experience hiring and managing freelancers and/or agencies is a plus.