Huey Yi Tan

Huey Yi Tan is a seasoned marketing professional with extensive experience in brand and retail marketing, particularly within the consumer goods sector. Currently serving as Category Brand Manager and Retail Marketing Lead at Colgate-Palmolive since February 2020, Huey Yi Tan has successfully implemented customer-centric activations and promotional strategies that enhanced market share in Singapore's toothpaste category. Previous roles include Content Strategy Manager at Colgate-Palmolive, driving e-commerce strategies across Malaysia, Singapore, and Indonesia, and Assistant Trade Marketing Manager at Kellogg Company, where trade plans for Pringles were effectively developed and optimized. Huey Yi Tan's career began at Colgate-Palmolive with progressive roles in shopper marketing and customer development, following an impactful stint as Product Manager at Nuffnang. An MSc graduate in Marketing from the University of Bath and a BA (Hons) in Finance, Accounting, and Management from the University of Nottingham adds to the robust skill set.