As a sales and marketing senior leader, Jessica Cobbs is experienced in driving growth for companies ranging from emerging to multimillion-dollar brands. Specialties include sales & marketing, brand strategy, communications, consumer insights to drive global growth.
Jessica Cobbs has worked for industry leaders developing and implementing their strategy, leading diverse teams, and driving revenue growth. Her responsibilities included business development, marketing, digital strategy, planning, and consumer engagement to increase both demand and revenue.
As the Global Brand Director for UPS, Jessica led the brand strategy, digital marketing, and communications department to transform the UPS brand. Responsibilities included brand strategy, brand management, and mergers and acquisitions to drive global growth.
Before UPS Jessica Cobbs was responsible for Global Brand Development and Communications for a Merck and sanofi-aventis joint venture. Her responsibilities included global brand management processes, specifically strategy, planning, and brand image to increase global revenue and P&L responsibilities. She directed and oversaw all of the global brand management activities for animal health pharmaceutical brands including Frontline, the #1 brand in animal health.
Jessica started her career in sales and marketing for Delta Air Lines where she increased revenue from $17 million to $34 million by negotiating corporate agreements, and strategic partner alliances.
Jessica has an MBA in Business Administration and a Masters in Project Management. Jessica also develops content and teaches innovation, entrepreneurship, and marketing courses at DeVry University.
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