Maxine Fourie

Digital Brand Manager (anytime Fitness) at Collective Wellness Group

Maxine Fourie is a seasoned digital marketing professional with extensive experience across various industries, including fitness, fashion, and media. Currently serving as the Digital Brand Manager at Collective Wellness Group since April 2024, Maxine oversees digital branding efforts for leading fitness franchises such as Anytime Fitness. Prior to this, Maxine was the Account & Digital Marketing Manager at The Social Seed, where a freelance venture evolved into a service for over 15 brands in New Zealand and Australia. Previous roles include Social Media Account Manager at Lend the Trends, Head of Strategy & Senior Account Manager at Soda Digital NZ, and Senior Digital Content Producer at Bauer Media Group, showcasing a strong background in social media strategy, content marketing, and brand development. Maxine holds a Bachelor's degree in Communication and Media Studies, a Graduate Diploma in Psychoanalysis and Psychotherapy, and a Certificate in Conversational Maori from Auckland University of Technology.

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