Heidy Juliette Espinosa Castro is an experienced professional in the field of marketing and market intelligence. Currently serving as an Analista de Inteligencia de Mercados at Colsubsidio since November 2022, Heidy has previously held roles including Líder de Mercadeo at YLLA Ingenio Informático, where responsibilities included brand positioning and market research, and Analista de Mercadeo at Scala Higher Education, focusing on market analysis and consumer habits. Prior positions involved supporting market research at Fundación Universitaria Juan N. Corpas, conducting fieldwork and processing information at Cma Conocimiento, and coordinating field activities at VF INVESTIGACIONES. Heidy's academic credentials include a Specialist degree in Marketing Management from Politécnico Grancolombiano and a Professional degree in Advertising and Marketing from Fundación Universitaria Los Libertadores.