Patricia Espinoza Alférez

Patricia Espinoza Alférez is an accomplished marketing professional with extensive experience in both strategic marketing and design. Currently serving as a Marketing Analyst at Colsubsidio since July 2023, Patricia focuses on effectively communicating the benefits of strategic alliances and implementing account-based marketing campaigns. Previous roles include Project Director at Proyección Digital SAS and Marketing Manager at Dentisalud, where notable achievements included a significant increase in lead generation and productivity. Patricia's background also encompasses marketing analytics and brand positioning at Pontificia Universidad Javeriana, alongside graphic design roles at various organizations, establishing a strong foundation in both digital and traditional marketing strategies. Patricia holds a specialization in strategic marketing from Pontificia Universidad Javeriana and a degree in graphic design from Universidad Nacional de Colombia.