Geoff Scoones

Geoff Scoones is an experienced marketing professional currently serving as the Sr. Global Product Marketing Lead at Columbia Sportswear Company, where responsibilities include leading marketing communications for key categories such as Hike, Ski, and Fish. Prior roles include Sr. Brand Manager for the PFG fishing category at Columbia Sportswear and Strategy Director for Brand Media & Comms at Wieden + Kennedy, focusing on Ford Motor Co. Additional experience encompasses positions as Brand Strategy Director at Leo Burnett for Coors Light, and various roles at Wieden + Kennedy related to Nike and Converse. Early career experience includes a Brand Strategy Internship at 72andSunny. Geoff Scoones holds a degree in Journalism with a focus on Advertising from the University of Oregon.