Mimi Ruiz

Mimi Ruiz is an accomplished executive with extensive experience in eCommerce and digital marketing across various industries. Currently serving as VP of eCommerce at Columbia Sportswear Company since December 2022, Mimi previously held the same title at Pacific Sunwear, where strategic initiatives led to significant revenue growth and enhancements in customer loyalty programs. Additional roles include Senior Director of Digital DTC at Chrome Industries and Sr. Director of eCommerce at Hanna Andersson, both of which involved optimizing digital ecosystems and driving performance marketing. Educational background includes a Master of Arts in Marketing Communications from the University of Southern California and a Bachelor of Arts in Communication from the University of St. Thomas (TX).