Ken Hoyle

Ken Hoyle is currently the Head of Digital Marketing & Demand Gen at Comet. Prior to this, they were the VP of Digital Marketing & Demand Generation at Smarsh from September 2016 to January 2021. There, they deployed ABM to top-tier targets and drove a 20%+ increase in pipeline acceleration. Ken also managed all things digital- website, SEO, PPC, MAS, ABM, attribution, and more. Furthermore, they rebuilt the MAS/LeadGen/CRM platform and lead flow, scoring to enable successful outreach and lead flow driving increased automation and efficiency. Additionally, they improved website CTAs that doubled conversions and SEO that increased organic traffic.

Before their time at Smarsh, Ken Hoyle was the Sr. Director of Digital Marketing at Apptimize from July 2015 to September 2016 where they implemented marketing automation and leadflow processes. At Apptimize they also managed all digital marketing initiatives including ABM, lead gen, SEM and social advertising.

From December 2013 to July 2015 Ken Hoyle was a Product Marketing & Digital Marketing Consultant before becoming the Director of Demand Generation & Campaigns at Alteryx from August 2012 to December 2013.

Ken Hoyle has a Bachelor of Arts in Management from Saint Mary's College of California. Ken is also certified as an ABM Certified Expert Strategist from Demandbase, a Coding Dojo Red Belt Certification (PHP, Javascript, MySQL, CSS) from Coding Dojo, and a Marketo Certified Expert from Marketo, an Adobe Company. BrightEdge has also certified him as an SEO Expert.

They are on a team with Jacques Verre - Head, Product, Emilie Lewis - Content & Community Manager. Their manager is Joe Scheuermann, VP, Marketing.