Johanna Eichhorst

Johanna Eichhorst is a seasoned professional with extensive experience in sales strategy, operations, and go-to-market enablement across various organizations. Currently serving as Director of Global GTM Enablement at commercetools since June 2025, Johanna previously held the position of Chief of Staff to the CRO at NextRoll, where significant contributions included driving strategic transformation and improving organizational alignment within revenue teams. With a background that includes leadership roles in sales strategy, operations, and customer success at RollWorks and AdRoll, Johanna has effectively scaled teams and initiated key projects aimed at enhancing sales productivity and business processes. Education credentials include a Master's degree in Corporate Entrepreneurship & Innovation from Lund University and a B.A. in Global Business from Dublin City University.