Simone Smyth

Simone Smyth has a diverse work experience spanning different industries and roles. Simone is currently the Head of Product - Experience & Extensibility at commercetools since August 2022. Prior to that, they worked as the Chief Innovation Officer at Atomic from October 2020 to August 2022, and also served as a Design Strategist from March 2020 to October 2020. Simone was the CEO and Founder of Bello, a cycling safety startup, from May 2018 to August 2022. Simone also worked as the Head of Design at The Main Ingredient from September 2018 to March 2020. Simone has significant freelance experience as a Senior multi-disciplinary designer, working in the design and advertising industry from June 2013 to March 2020. Simone has held various roles as a Design Director at HyperBrow Design Studio from November 2013 to March 2018, and as a Freelance Art Director/Designer at CRACKED from July 2012 to November 2013. Simone began their career as a Graphic Designer at 98FM from January 2009 to February 2011 and also worked as an Art Director and Digital Designer at Leo Burnett Dublin from February 2011 to July 2012.

Simone Smyth earned a BA Honours Design degree in Visual Communications (Graphic Design) from Technological University Dublin between 2004 and 2008. Additionally, they obtained certifications in "Digital Business Strategy: Harnessing Our Digital Future" from MIT Sloan School of Management in 2022 and "Forrester CX Foundations" from Forrester in 2021.