Juan Esteban Baraya

Juan Esteban Baraya possesses a robust background in international marketing and strategic channel development. Currently serving as Jefe de Desarrollo de Canales Internacionales at Compañía Nacional de Chocolates S.A.S since May 2019, Juan Esteban focuses on consolidating the company's portfolio in international markets and enhancing trade marketing strategies. Prior to this, Juan Esteban held key roles at Central Cervecera de Colombia, where responsibilities included overseeing digital transformation in marketing and sales, and at Coca-Cola FEMSA, where trade marketing strategies for traditional channels were developed. Additionally, experience at Nielsen Company involved delivering market analyses and strategic recommendations to clients. Juan Esteban holds a degree in Economics and International Negotiation from Universidad ICESI and graduated with an International Baccalaureate from Colegio Alemán de Cali.