Senior Marketing Manager, Microsoft Go-to-market

Companial is a unique place where creativity and innovation are core to who we are and what we will be in the future. Where you can have new ideas every day and work with your colleagues to bring them to life.  We work together, help each other and our clients, the Microsoft Dynamics partners across Europe, North America, Asia, and Australia.  

We are looking for an experienced Senior Marketing Professional to join our dynamic team. The ideal candidate will have a proven track record of developing and executing go-to-market (GTM) strategies across various (European) markets, ideally in ERP. This role requires a strategic thinker who can collaborate effectively with cross-functional teams and drive marketing initiatives that contribute to our company's commercial growth and success.

What you are going to do:

• Develop and implement a pan-European marketing strategy for Microsoft Dynamics to drive new end-customer acquisition and migration business objectives. It includes developing the Companial Go-To-Market Center of Excellence, which aims to enhance Microsoft Dynamics partner efficiency in marketing and sales efforts by providing comprehensive guidance on Microsoft Go-To-Market resources, tools, and best marketing practices.- Educate and activate Companial regions and partners/resellers in top-of-funnel marketing development. Facilitate marketing and customer acquisition strategy optimization, implement go-to-market basics, set up and utilize Microsoft digital marketing assets and tools.
• Design and execute full funnel marketing campaigns to drive awareness of Microsoft Dynamics, generate qualified leads for Companial partners/resellers and drive customer engagement maximizing all available resources from Microsoft.
• Analyze campaign performance and optimize strategies based on data-driven insights which are shared regularly with Microsoft in monthly review process.
• Facilitate the Marketing Community among Companial partners/resellers by fostering knowledge sharing and communication, providing GTM updates, and promoting the adoption of best practices.
• Foster relationships with key stakeholders, partners, and vendors to support marketing efforts. Enable resellers to execute marketing campaigns and use all Microsoft resources effectively and demonstrate business impact.
• Lead the relationship with Microsoft EMEA and Companial local marketing teams to ensure alignment on common goals, campaign effectiveness and ROI.
• Collaborate with product management, sales, and other departments to ensure alignment of marketing strategies with company goals.
• Conduct market research to identify trends, customer needs, and competitive landscape in different European regions.
• Stay abreast of marketing best practices and emerging technologies to maintain a competitive edge and upskill local marketing teams and partner ecosystem on modern marketing techniques.

What we expect from you:

• At least 6 years of experience in marketing, with at least 2 years in a senior role.
• Demonstrated experience in building out Go-To-Market strategies and executing them successfully in European markets.
• ERP experience in SMB is desired, as well as experience working within an indirect model. Ideally, the candidate should have at least 2 years of experience within the Microsoft Partner organization.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural environment.
• Fluent in English and at least one other European language.
• Willingness to travel as required.

What we offer:

• A highly skilled and growing international team, where you can learn from each other, contribute your ideas, validate your competencies, and grow together
• Training and development opportunities (conferences, certifications, trainings)
• Always keeping an eye and proposing partners the latest Microsoft ecosystem technologies
• An informal and social working environment in a fast-growing international IT organization
• Additional business days of annual vacation
• Life and risk insurance
• The longer you work, the more bonuses you get (more additional annual vacation days, health insurance package)
• Flexible working hours and location (remotely or work in our offices in Vilnius or Kaunas), home office benefit
• Flex benefits bonus focused on health and wellbeing