Lori R. Merchan

Lori R. Merchan is a seasoned professional with extensive experience in marketing and customer experience management across various industries. Currently serving as the Head of Customer Experience at Compare Club since September 2020, Lori develops comprehensive member engagement strategies and enhances member satisfaction through targeted initiatives and cross-functional collaboration. Previous roles include Customer Marketing Manager at Compare Club, Marketing Manager at MNF Group, and Senior Marketing Manager at Inabox Group, where Lori led marketing strategy development, customer journey management, and brand positioning efforts. With a foundational background as a National Marketing Manager at Via IP PTY and experience as a co-founder of Smartspotter Australia, Lori combines analytical skills with strategic marketing expertise, supported by a Bachelor's degree in International Business Administration from Universidad de La Sabana.