Samantha Alcaraz

Digital Marketing Strategist & Innovator at Compass Senior Living

Samantha has a Bachelor's Degree in Business Marketing and is fascinated with marketing, business and social media. Her responsibilities include planning and implementing digital marketing strategies while overlooking all digital channels to maintain and supply content for business campaigns, managing social media engagement, improve the user experience and analyze metrics for all the Compass Senior Living communities. Samantha also provides training and resources company wide for the Regional Marketing Directors, Life Enrichment Directors, Wellness and Quality Leader and Human Resources. She also provides recommendations based on thorough research, data analysis and by staying up to date with the latest trends in marketing and senior living industry.

As a student of life, Samantha is constantly motivated to learn and excel while keeping up with the digital marketing world to design, create, and deliver support to her team members.

Making people feel understood and cared for is what sparks joy for Samantha. She lives in California and in her free time she enjoys photography, plants, traveling and spending time with those she cares about.

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  • Digital Marketing Strategist & Innovator

    Current role

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