Dean Russo has a diverse work experience in the sales and events industry. Dean began their career at Reed Exhibitions, where they held the positions of Sales Manager from 1994 to 1996 and Group Sales Director from 1996 to 2008. In these roles, they were responsible for sales, strategic direction, and P&L for a $44.5 million event portfolio. Dean also played a key role in online business development and international brand expansion.
In 2008, Dean joined the Security Industry Association as the Director of Business Development. Here, they developed and implemented event strategies for the leading association in the electronic security sector. Dean focused on new event and conference strategies, international relations, business development, sales strategies, and generating non-dues revenue. Dean stayed with the company until 2014.
After that, Dean worked at Clarion Events Inc. - North America as a Group Show Director from 2014 to 2016. Dean then transitioned to independent work as an Event Consultant specializing in business development and event strategy. Dean operated within the field of Business Development / Event Strategy from 2016 until 2022.
Currently, Dean is serving as the Director of Sales at CompuSystems, starting in March 2022.
Dean Russo holds a Bachelor of Science degree in Business Finance from Ithaca College. The specific start and end years for their education are not mentioned.
March, 2022 - present