Lawrence Lamar

Lawrence LaMar is an experienced sales and account management professional with a diverse background in the automotive and telecommunications industries. Currently serving as Director of National Accounts at Connected Dealer Services since February 2021, Lawrence focuses on enhancing revenue streams for automotive dealers through data-driven analytics. Prior to this role, Lawrence held various positions at Serta Simmons Bedding, LLC from July 2006 to January 2021, including Senior Field Sales Representative and Territory Manager, where efforts concentrated on building relationships with key decision-makers and coordinating training needs. Lawrence’s earlier experience includes positions at Sprint as Assistant District Manager overseeing the Southern California market, as well as roles at AT&T and Mosaic Sales Solutions. Lawrence’s foundational education includes studies at Saddleback College and Arroyo High School.