Avery Lawrence

Avery Lawrence is a seasoned marketing professional with extensive experience in demand generation, having held leadership roles at various companies. Currently serving as the Director of Global Demand Generation at ConnectWise, Avery previously contributed as a Senior U.S. Demand Generation Manager at Natterbox, where integrated campaigns led to a notable increase in pipeline growth. Avery's prior role as Senior Demand Generation Manager at Georgia-Pacific LLC involved revamping marketing processes to enhance lead generation. With a solid foundation built during a long tenure at Sage, Avery managed global marketing operations, improved SEO strategies, and optimized customer acquisition initiatives, achieving significant conversion rate increases. Avery holds a degree from Georgia State University's J. Mack Robinson College of Business.