Programmatic Manager

Programmatic Manager

Purpose

The Supervisor, Programmatic Media is responsible for the oversight, strategic direction and day to day planning, management and optimization of in-house programmatic media buys. They will be an expert at optimizing and analyzing campaigns for multiple accounts, and instrumental in ensuring media strategy and data accuracy for the purposes of reporting and analysis. The ideal candidate should have the ability to find key performance insights and be confident in communicating opportunities to clients, and as a team lead,  guide the development of junior team members, establish best practices and strong core capabilities and partners for the Programmatic team and agency.

Responsibilities

• Advanced understanding and operation of platform technologies with emphasis on DV360.  Ability to recommend and build capabilities in other platforms as needed.
• Planning campaigns across all platforms, including but not limited to account setup, strategy development, account/campaign structure, budget and bidding strategy, targeting, creative development, audience development, and keyword list building
• Executing, managing, and optimizing campaigns across all platforms on a daily basis, including monitoring, tracking, QA, and evaluating campaign performance based on client KPIs and maintaining detailed optimization logs
• Analyzing data on a daily basis to perform ongoing optimizations to copy/creative, landing pages, and bids, Maintain and update optimization logs
• Developing and presenting insight-rich bi-weekly, monthly, quarterly, and annual reporting
• Partnering with internal teams to understand client marketing goals and nuances, maintaining a clear communication channel with internal teams regarding expected deliverables
• Helping identify and suggest new vendors, technologies or tactics that can help deliver or exceed client goals and grow CP’s internal programmatic trading capabilities Support with the evaluation of new adtech platforms
• Maintaining a deep understanding of third party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys
• Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaign
• Coordinating and enforcing QA processes for the implementation of programmatic media
• Oversee development of junior platform/ad ops personnel

Qualifications

• Working knowledge of ad servers and platforms, and the ability to leverage knowledge across platforms to apply learnings from one channel to a another

• Ability to think creatively about challenging analytical problems and problem-solve

• Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting

• Excellent verbal and written communication skills; the ability to distill ideas and analysis to a non-technical or non-mathematical audience

• Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment

• Comfortable with test and learn approach for best practice sharing

• Flexible, team-oriented collaborator

• Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations

Requirements

• 6-8 years’ experience at an agency or in-house brand marketing team

• Programmatic/DSP experience required

• Paid Search and Paid Social experience a strong plus, but not required

• Knowledge of Google Data Studio, Google Sheets/Excel, and general data analysis

• Demonstrated performance in prior roles with history of measurable improvement to campaign performance

• Experience crafting and delivering client reporting and presentations