Publisher Development Manager, Israel

Full-time · Tel-Aviv, Israel

Job description

Skimlinks, a Taboola Company, is a global e-commerce monetization platform, with offices in LA, London, Germany, NYC Tokyo and Tel-Aviv.  We work with over 60,000 premium publishers (Condé Nast, Hearst Magazines, Buzzfeed Global, Ynet) and 50,000 retailers around the world (Nordstrom, iHerb, Sephora, NAP, Lastprice, Alm, CWC...) helping content producers get paid commissions for the products and brands they write about. This gives us a direct view of the browsing and shopping behaviours of over 650 million users. Our technology understands the web pages users visit, the brands and products they look at, the links they click on, and the purchases they make, across our entire network. We track over $2.5m affiliated sales every day and have the expertise and the tools to power all commerce strategies on every channel development of new Merchant / Advertiser client relationships.

Skimlinks has been acquired by Taboola to make the first Open-Web Source for publishers connecting editorial content to product recommendations, where readers can easily buy products related to stories they are reading.

Read more about how we're changing the game here!

We are seeking an experienced and results-driven Publisher Development Manager to join our Business Development Team. In this role, you will be responsible for building a strong pipeline of enterprise Publishers and Merchants in the region to pitch Skimlinks to and manage the entire sales and onboarding process. You will serve as the main point of contact for your publisher and Merchant partners and work closely with cross-functional teams to ensure client satisfaction and success. If you are a proactive and customer-focused professional with a passion for e-commerce and digital advertising, we want to hear from you!

Merchant side:

  • Evangelising how Merchants and cross functional Networks  can all benefit from the Skimlinks and Connexity products and network
  • Develop and implement strategies to optimise high-quality editorial partners, Buy Now Pay Later  providers, and influencers to Skimlinks Merchants
  • Track and report on key performance indicators (KPIs) such as revenue, clicks, conversions, and program ROI for Merchants using various internal reporting tools
  • Using insights and data to compile a presentation and provide strategic recommendations to clients directly in the format of a Quarterly Business Review on how they can reach their goals
  • Working on proactive optimisation campaigns with the Publisher team to capitalize on key sales events
  • Working with the Operations team to analyse data and ensure our programs are technically optimised
  • Run benchmarking reports and showcase competitive analysis to merchants so that they know what it takes to remain in the top 10% of their own vertical
  • Negotiate and set up the most exclusive rates using various commercial models for our partners
  • Successfully manage a portfolio of IL and potentially other EMEA regions merchant/advertiser portfolio
  • present  Skimlinks at various industry events and be the face and voice of our vision

Publisher Side:

  • Pitch to a list of enterprise publishers the Skimlinks service as part of entire Taboola offering
  • Manage sales process together with internal Reps to close New accounts and onboard them onto Skimlinks
  • Start managing and influencing publishers commerce content strategy by applying daily Account management tasks including;
  • Bringing Merchant CPA optimisations to key publishers
  • Making recommendations on how to prioritise merchants within commerce content
  • Run weekly reports and calls with Publishers to manage progress
  • Help them to ramp up revenue by increasing volume content, distribution channels used and reports insights to make better commercial decisions
  • Use daily, weekly and monthly reports to compile a QBR and present to publishers and key stakeholders
  • Present Skimlinks at industry events and conferences
  • Work with the team internally to bring new initiatives to publishers together as part of of the overall Taboola offering
  • Develop strategic plans for client portfolio to drive revenue growth, deliver on KPIs and achieve operational excellence.
  • Resolve account issues pro-actively and expediently; work cross departmentally for issue resolution when needed.
  • Provide marketplace feedback and competitive intelligence to internal groups to improve and enhance product offerings.
  • Upsell your Publishers on Skimlinks and Connexity growth tools within your portfolio to increase revenue
  • Work closely with Editorial freelancers to help ramp up content production for publishers
  • Act as the face of Skimlinks for both Publishers and advertisers within a New Business and Account management capacity

Peers

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