Andrew Cummins

Andrew Cummins has a diverse work experience in digital marketing and analytics. Andrew currently serves as a Digital Marketing Analyst Lead at Connexity, Inc., where they manage customer acquisition channels and drives incremental sales for retailers. Previously, they worked as a Growth Marketing & Analytics Manager at Bitcoin Magazine, developing and executing comprehensive paid marketing campaigns. Prior to that, Andrew worked at Performics as a Senior Analyst, where they established core metrics and was responsible for reporting paid marketing campaigns. Andrew also held the position of Senior Media Manager at Performics, leading a team and managing multi-million dollar budget performance marketing campaigns for Lenovo. Andrew began their career at Performics Australia as a Digital Performance Account Manager, managing campaigns for various blue-chip clients. Andrew also worked as a Digital Performance Specialist, conducting SEO keyword research and analysis. Additionally, Andrew has experience in customer service and sales roles.

Andrew Cummins has a Bachelor's degree in Marketing Management from The University of Auckland, which they obtained from 2008 to 2011. Andrew also holds a Certificate in Data Science from General Assembly, completed in 2019. Currently, they are pursuing a Master's degree in Analytics from the Georgia Institute of Technology, expected to be completed in 2024. Andrew has several additional certifications, including Microsoft Excel Pro Tips, Google Ads Search Certification, LinkedIn Marketing Solutions Fundamentals, and various DataCamp courses.