Andres Boveda Alasia

Andres Boveda Alasia is a seasoned marketing professional currently serving as the MetaMask Lead Product Marketing Manager at Consensys since August 2022, focusing on user monetization and go-to-market strategies for the MetaMask wallet and portfolio. Prior to this role, Andres spent over seven years at Nike, where positions included Sports Marketing Business Manager and Football Brand Manager, overseeing strategic planning, digital marketing, and consumer engagement initiatives. Experience extends back to roles in content management and project coordination at Oxford Business Group and DECATHLON, as well as a tax internship at Garrigues. Andres holds a Bachelor's Degree in Business Administration from the Universitat de Barcelona and completed an Executive Education program in Blockchain Technologies at MIT Sloan in 2021.