Larissa MacHado

Larissa Machado is an experienced CRM professional currently serving as a Senior CRM Analyst at Conta Azul since January 2024. Prior to this role, Larissa worked at Studio Z as a CRM Specialist, where successful email marketing campaigns increased CRM channel session share from 3% to 6%. Larissa's career includes positions such as Senior CRM Web Specialist at Aviva, where engagement-focused campaigns were developed, and CRM Coordinator roles at Novo Mundo Móveis e Utilidades and Amaral Group, focusing on digital sales performance and distributor relationships. Larissa also held significant positions at BR Home Centers and Grupo Saga, contributing to CRM strategy, marketing coordination, and customer satisfaction initiatives. Larissa holds an MBA in Advertising Strategy and Business Communication from IPOG and a Bachelor's degree in Advertising and Marketing from Universidade Paulista.