Gabriela Gonçalves Alves

Gabriela Gonçalves Alves is a seasoned professional in customer relationship management, currently serving as a Senior CRM Analyst at Bradesco since August 2023. Prior to this role, Gabriela held the position of Senior CRM Analyst at C6 Bank, where responsibilities included the implementation of product triggers and communication with business areas to resolve issues and train new analysts. Gabriela has extensive experience in CRM and data analysis from previous roles at Agência Neon, Itaú Unibanco, Citi, Grupo Tracker, and Mercado Livre, demonstrating a strong background in campaign management, database segmentation, and reporting. Gabriela holds a postgraduate degree in Applied Statistics and a Bachelor's degree in Computer Science with a focus on specific application programming.