Continental Biscuits Ltd.
Madiha Zubair has extensive experience in human resources, currently serving as the General Manager of Human Resources at Continental Biscuits Limited since June 2012, with previous roles including Head of Talent Acquisition & HRBP Plant and HRBP Country. Prior to this, Madiha was a Project Coordinator in HR & Administration at Aga Khan University Hospital from December 2009 to March 2012 and contributed as a Visiting Faculty member in Self-Management Skills and introductory Marketing and Management courses at Iqra University from February 2007 to May 2010. Madiha began the career as an intern in the Global Consumer Group at Citi in 2006. Madiha holds an MBA in Human Resources Management and Services from Iqra University, completed in 2009, as well as a BBA from the same institution, graduated in 2007.
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Continental Biscuits Ltd.
Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.