Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.

Food & Beverage

Continental Biscuits Ltd.

Hamid Ali Khan

Imran Arain

Khizar Hayat

Zeeshan Elahi

Shoaib Naqvi

Muhammad Osama

Farhan Naimat Khan

Fahim Altaf

Ahsan Abbas Babar

Abdullah Shafique Shafique

Usama Ebrahim

Naveed Shah

Adnan Qazzafi Alvi

Naseem Rana

Madiha Zubair

Wajid Humail

Barkat Ali Khan

Saeed Babar

Saroosh Bhatti

Humayun Shaikh

Murtaza Karimi

Operations Team

Sales Team

IT Team

Teams at Continental Biscuits Ltd.

Operations Team

Sales Team

IT Team