Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.

Food & Beverage

Continental Biscuits Ltd.

Hamid Ali Khan

Usama Ebrahim

Naveed Shah

Adnan Qazzafi Alvi

Naseem Rana

Madiha Zubair

Wajid Humail

Barkat Ali Khan

Saeed Babar

Saroosh Bhatti

Babur Rauf

Humayun Shaikh

Murtaza Karimi

The Operations Team at Continental Biscuits Ltd. handles the end-to-end process of manufacturing and distributing LU brand products. This includes overseeing production planning, procurement of raw materials, supply chain logistics, quality assurance, continuous improvement initiatives, and maintaining electrical systems at the plant. The team ensures that products are manufactured efficiently, meet quality standards, and are delivered timely to meet market demands.

Operations Team

Sales Team

IT Team

Operations Team

About

Team members

Other teams at Continental Biscuits Ltd.

Sales Team

IT Team