Erica Kavanagh

Erica Kavanagh has a strong background in demand generation, marketing technology management, and digital marketing. Erica currently holds the position of Director of Demand Generation at ContinuumCloud since March 2023. Prior to their current role, Erica was the Manager of Demand Generation at ContinuumCloud from March 2022 to March 2023. Erica previously served as the Demand Generation Manager at ContinuumCloud from April 2021 to March 2022. Before joining ContinuumCloud, Erica worked as a Marketing Technology Manager at DATIS, Part of the ContinuumCloud, starting in July 2020. Their earlier experience includes roles at A-LIGN, where they were a Senior Digital Marketing Specialist from June 2019 to July 2020 and a Digital Marketing Specialist from April 2017 to June 2019. At A-LIGN, Erica was responsible for various tasks such as designing and implementing marketing automation strategies, managing MarTech vendors, and developing digital omnichannel campaigns.

Erica Kavanagh attended the University of Tampa from 2013 to 2017, where they earned a Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication. During their time at the University of Tampa, they also studied at the Florence University of The Arts from 2015 to 2016, focusing on the same field of study. In 2011, Erica briefly attended UC Santa Barbara, with a main focus on Marine Sciences. In addition to their formal education, they obtained several certifications, including an HTML Certification from Lumos Learning in August 2022, an Account-Based Marketing Foundations certification from LinkedIn in September 2019, and a Salesforce Certified Pardot Specialist certification from Salesforce in July 2017. Erica also obtained certifications in Content Marketing and Inbound Methodology from HubSpot in February 2017, an AdWords Search Certification from Google, Social Marketing Tools in July 2016, and a First Aid, CPR & AED certification from the American Red Cross in January 2013.