Marta Perez Mateos

Chief Marketing Officer at Convertia

Marta Perez Mateos has a diverse and extensive work experience. Marta currently holds the position of Chief Marketing Officer at inConcert, a global company based in Madrid. Marta manages a team of over 20 members and is responsible for various aspects of marketing, including lead generation, CRM, digital marketing, events, PR, partnerships, content creation, and design. Marta focuses on performance marketing and driving revenue growth.

Prior to their current role, Marta also served as the Chief Marketing Officer at Convertia, another company under the same investment fund. Marta held this position concurrently with their role at inConcert. In this role, they also managed a team of over 20 members and implemented an omnichannel marketing strategy.

Marta has also worked as the Chief Communications Officer at Convertia. In this role, they led the B2B communications and marketing strategy to maximize the company's exposure and growth.

Before their positions at Convertia, Marta was the Head of Customer Service for a global company based in Mexico. Marta led a team of 10 Key Account Managers focused on operations and new business, achieving positive results and profitability.

Prior to that, Marta was an Account Director at a company in Mexico, where they led customer service and client relationships for various accounts in LATAM and EMEA regions. Marta was responsible for digital strategy, marketing, analysis, legal agreements, budget control, and new business development.

Marta's earlier work experience includes roles as a Senior Account Manager at Dentsu Creative Spain, where they worked with AAA companies such as Coca-Cola, Santander Bank, and Real Madrid FC. Marta also served as a Senior Account Executive at Saatchi & Saatchi, managing offline and online campaigns for international and national brands.

Marta'searlier experience includes roles as a Marketing Assistant for Camel at Japan Tobacco International and working in the account department for The Coca-Cola Company at McCann Erickson. Marta also had an internship in corporate and customer management, marketing, and sales at Agencia de noticias EFE.

In summary, Marta Perez Mateos has a strong background in marketing and communications, with experience in leadership roles and a focus on driving revenue growth and profitability. Marta has worked with global brands and has a track record of success in marketing strategy and execution.

Marta Perez Mateos completed a Certificate in Google Ads Fundamentals from Google in 2018. Prior to that, they pursued a postgraduate program in digital marketing and interactive advertising at ESIC Business & Marketing School from 2012 to 2013. Marta also obtained a postgraduate degree in MA in Communication & Advertising Management from the same institution from 2011 to 2012. Marta holds a Licentiate degree in Advertising and PR from Universidad Complutense de Madrid, which they completed from 2004 to 2009. In addition, they studied Communication & PR at Erasmushogeschool Brussel from 2007 to 2008. Marta also obtained an English Proficiency degree from Cambridge Education Group, and attended Colegio Brains, although specific details regarding the duration or degree obtained are not available.

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Timeline

  • Chief Marketing Officer

    January, 2023 - present

  • Chief Communications Officer

    December, 2021

  • Head Of Customer Service

    October, 2018

  • Account Director

    April, 2017