Gabriel Castellanos

Gabriel Castellanos is a highly experienced professional with a diverse background in analytics, CRM, and digital marketing. Gabriel is currently working as the Director of Analytics & CRM at Convz, where they are responsible for customer data strategy, solution deployment, and cross-functional work with BI and Data Engineering teams. Gabriel also leads a team of Analytics Consultants & Product Managers and develops CRM strategies and loyalty programs in various industries such as fintech, banking, retail, and e-commerce. Prior to Convz, Gabriel worked as the Regional Data & CRM Director at MRM and as an Analytics & Ecommerce Manager at The Cocktail. Gabriel also has experience in associate eCommerce director roles at Hemisferius. Ecommerce & Analytics and IATAI Enterprises. In addition, Gabriel has worked as an SEO & Analytics Lead at Leo Burnett Group, a Media Planner at X3media, and in digital neuromarketing at Mindcode. Their skills include implementing data lakes, data pipelines, API integrations, and optimizing reports and dashboards. Gabriel's expertise in analytics and CRM has made him a valuable asset in driving business growth and delivering results for various organizations.

Gabriel Castellanos has a varied educational background in the field of digital marketing and advertising. In 2004-2008, they attended Universidad Central (CO) and obtained a degree in Advertising Professional. In 2012-2013, they pursued a degree in Web Analytics Expert from Universitat de Barcelona, specializing in Digital Analysis. Further enhancing their skills, they completed a degree in Web Analyst from Market Motive in 2013. In 2020, Gabriel attended ISDI to become a certified Salesforce Marketing Cloud Email Specialist. In addition, they have obtained various certifications, including Salesforce Certified Marketing Cloud Email Specialist, Salesforce CRM, Curso online de Google Analytics: eCommerce, and Web Analytics Specialist from Market Motive.