Leen Li

CFO Advisor at Cookin

Leen Li is an experienced finance professional with a strong background in various industries. Leen currently serves as the CEO of Wealthsimple Foundation, a Canadian not-for-profit organization focused on breaking down barriers to post-secondary education. Leen joined the foundation in 2021 and continues to contribute to its mission.

In addition to their role at Wealthsimple Foundation, Leen has also held positions in other companies. Leen was the CFO Advisor at Cookin Inc. starting in 2022. Prior to that, they served as a CFO Advisor at medchart from 2020 to 2022.

Leen's significant experience in finance includes their tenure as the Chief Financial Officer at Wealthsimple from 2016 to 2020. During their time there, they played a key role in building and scaling the company's financial operations, contributing to significant growth in annual recurring revenue and overseeing successful fundraising efforts.

Before their time at Wealthsimple, Leen worked as a CFO Advisor at Pressly from 2014 to 2017. Leen also served as the VP of Finance and Operations at Influitive from 2012 to 2016, playing a crucial role in the company's growth and raising substantial funds.

Earlier in their career, Leen held positions as Controller at Corpfinance International Ltd. from 2010 to 2012, and as a Financial Reporting Manager at HSBC from 2009 to 2010. Leen began their career as a Senior Trust Accountant at Coventree Capital from 2006 to 2009, where they gained experience in trust accounting and automated reporting processes.

Leen's finance expertise started at Eloqua as an Accountant from 2005 to 2006. Leen learned about SaaS accounting and played a part in the company's strategic decision for international expansion.

Throughout their career, Leen has demonstrated their ability to manage finance and operations, raise funds, and drive growth in various organizations. Leen possesses strong skills in financial reporting, investor relations, and strategic decision-making.

Leen Li pursued their education starting from 1991 to 1995 at Changchun Taxation College, where they obtained a Bachelor of Commerce (B.Com.) degree in Accounting and Finance. Leen then furthered their studies at Saint Mary's University from 2003 to 2005, earning an MBA degree with a specialization in Finance.

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