Erica Choi

Erica Choi is a seasoned professional with extensive experience in sales and marketing leadership across various notable companies. Currently serving as GM of CooperVision Korea since March 2022, Erica has previously held significant roles such as Executive Vice President of Sales and Marketing at Interojo Co Ltd, and Head of Global Business at ABLEC&C. Erica's background includes serving as VP of Retail Management at 삼성전자, where duties involved global retail management, as well as multiple leadership positions at Johnson & Johnson spanning sales strategy and effectiveness, where notable achievements include leading sales organizations and developing key sales strategies. Erica began a career in marketing as a specialist at Corning Consumer Korea, focusing on advertising, new product development, and market research, after earning a Master's degree in Marketing from Korea University and a Bachelor's degree in Law from Ewha Womans University.