Liliana Iñigo Elías

Liliana I. serves as the Chief Marketing Officer - Corporate Director at Coppel since February 2023, bringing extensive experience in marketing leadership across various industries. Previous roles include Vice President of Customer Experience Factory at Walmart Mexico, where Liliana developed the Customer Experience Center of Expertise, and Chief Marketing Officer at Citibanamex, spearheading digital transformation initiatives. Additional experience includes marketing leadership at Mastercard, Walmart, Zyman Group, Nestlé México, and Procter & Gamble, showcasing a strong ability to drive innovative marketing strategies, enhance customer experiences, and lead large teams. Liliana holds a Bachelor's degree in Chemical Engineering from Universidad Iberoamericana and furthered education in Digital Marketing at Harvard University and Hyper Island.