Luiza Heine

Luiza Heine is a Senior Performance Analyst at Cora, specializing in managing and optimizing paid media campaigns across platforms such as Facebook, Google, Bing, and TikTok, with a focus on acquiring new customers for a B2B Finance company. Luiza has extensive experience in full funnel campaigns, offline conversions, and collaboration with branding, content, and data teams. As a Freelance Marketing professional since 2019, expertise includes strategy and management for various sectors, including ecommerce, local businesses, and services. Previous roles at Sanar include Performance Squad Leader and Performance Analyst, overseeing marketing performance KPIs and managing campaigns for a diverse product range. Luiza's career began at Carvvo as a Performance Analyst and Marketing Intern, building foundational skills in performance analysis and paid media. Luiza holds a Bachelor's degree in Chemical Engineering from Universidade Federal da Bahia.