Bruce Scheer

Bruce Scheer, MBA has a diverse work experience spanning several roles and industries. • Bruce currently serves as a Partner to Revenue Teams at InspireYourBuyers.com, working with teams to inspire buyers and accelerate revenue growth. In 2023, they will become the President of the Board of Directors at NSA Northwest, where they will oversee the organization's operations and help speakers achieve speaking and business success.

Prior to these roles, Bruce worked as a Facilitating Consultant and Educator at Corporate Visions, assisting clients like Adobe and eBay in developing effective go-to-market strategies and messaging. • Bruce also founded their own go-to-market strategy and sales enablement firm called FutureSight Inc. Here, they helped tech companies reframe their solutions and market relevance, enabling their sales teams to close more deals with ROI demand generation and selling tools. • Bruce partnered with a brand expert to offer "Branded Selling Programs" to tech companies, leveraging the value of brand perception in sales. Additionally, they helped HP optimize their sales enablement and demand gen content, resulting in an 85% connect rate with prospects.

Bruce's earlier work experience includes roles as the Vice President and West Coast Office Director at MSI Consulting, where they led consulting engagements and managed strategic channels initiatives, and as a Senior Consultant at VIA International, overseeing go-to-market and routes-to-market strategies for technology clients. • Bruce began their career as a Business Development Manager at the Service Quality Centre, where they implemented strategies to improve service levels in the Asia Pacific region.

Overall, Bruce Scheer, MBA has extensive experience in sales enablement, go-to-market strategy, messaging, and brand perception, and has demonstrated a track record of driving revenue growth and business success for their clients.

Bruce Scheer completed their education with an MBA degree, specializing in Business and Asian Studies. • Bruce attended the University of Oregon Lundquist College of Business from 1989 to 1991 for their first MBA degree. Prior to that, they pursued a Bachelor's degree in Business, Cultural Anthropology, and Asian Studies from the University of Oregon from 1982 to 1987.