Laís Napoli

Laís Napoli is currently a Product Marketing Analyst at Cortex. Laís has previously worked as a Senior Content and Communications Analyst and a Full Communications Analyst at Cortex. As a Senior Content and Communications Analyst, they were responsible for Cortex PR's communication strategies, including Inbound Marketing, Content Marketing, SEO, Online Events, and Social Media. As a Full Communications Analyst, they were responsible for content strategy, writing, editing, and revision of blog posts; writing press releases, case studies, eBooks, templates, landing pages, email marketing, internal institutional presentations, and other valuable content; creating posts for social media networks (Facebook, Twitter, Instagram, and LinkedIn); planning and organizing ABM events; and being the liaison between sales, prospecting, and content teams regarding all information related to online events (webinar, meetup, and benchmarking). Some of their key strategic deliverables include: -Social Media Action Plan (November 2019 to July 2020) -Branding Team Member -Cortex PR and Cortex Crisis Content -ABM Strategy Team Member -Event ABM Action and Process Designer

Laís Napoli holds a degree in Journalism from Faculdade FACHA, with a focus in Social Communication - Journalism. Laís also has a specialization in Integrated, Digital and Strategic Content Management from the same institution.

Laís has several certifications, including a Certificate in Emotional Intelligence from Escola Conquer, a Certificate in Email Marketing and Automation from RD University, a Certificate in Professional, Emotional and Technological Competencies for Times of Change from PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul, and a Workshop on Humanitarian Journalism from Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSF.

In addition, they have taken courses in Social Media Planning and Techniques of Press Office from Faculdade FACHA, as well as a Start Up Project course. Laís is also certified in Miniempresa from Junior Achievement Brasil.

They work with and Rodrigo Marins - Brand Coordinator, Marketing. Laís Napoli reports to Leandro Jardim, Marketing Director.