BA

Bruce Atherley

Executive Director at COTTON USA™

Bruce Atherley has a diverse work experience spanning different industries. Bruce has held executive roles in various companies, including Cotton Council International, where they served as the Executive Director since October 2015. Prior to that, they were an Adjunct Instructor of Marketing at the University of Cincinnati from April 2015 to August 2018.

During their career, Atherley also worked at Kao Brands Company as the Vice President of Global Skin Care from January 2012 to January 2015. Bruce successfully developed marketing strategies, managed portfolios, and implemented packaging and advertising changes for multiple brands.

Atherley has a strong background in marketing and leadership, as reflected in their roles at Newell Rubbermaid as the Vice President of Global Marketing and at Wrigley as the VP of US Confections, President of Wrigley Canada, Managing Director of Global Branding Services, and General Manager in Latin America and Amurol Confections.

Bruce has also contributed to the pet industry as the President and CEO of Pet Life, overseeing a private label pet company. Additionally, Atherley worked at H.J. Heinz Company as the VP of Heinz Canada and Vice President of Heinz Pet Products.

Earlier in their career, Atherley served as the Category Director of Renuzit Air Care at The Drackett Company.

Overall, Bruce Atherley has a wealth of experience in executive leadership, marketing, and strategy across various companies and industries.

Bruce Atherley completed their Bachelor of Science in Business Administration (BSBA), with a major in Accounting, from Bucknell University. Bruce attended the university from 1974 to 1978. Following this, they pursued their Master of Business Administration (MBA), specializing in General Management, from the University of Virginia Darden School of Business. Bruce studied at the Darden School of Business from 1980 to 1982.

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