Rishika Jhamb

Rishika Jhamb is the current Head of Marketing at Countly. Rishika has over a year of experience in marketing, previously working as the Marketing Lead at Alluva from January 2019 to June 2020. During their time at Alluva, they were part of the senior management team of new product development and launch. Rishika created and managed the entire marketing strategy and plan, which included identifying buyer persona and buyer journey for B2C and B2B user bases, and developing value proposition, product-market fit, and core branding and advertising messaging for use across all advertising, public relations, and marketing activities.

Rishika also identified quarterly and annual OKRs based on marketing strategy for content, digital, and PR teams, and oversaw campaigns. This resulted in a 90% rise in social media presence, 400% rise in Twitter engagement, and expansion of content outreach to over 14 publications in 9 months. In addition, they led multiple sponsorship campaigns for television for the US and Indian markets, reaching an audience of 60 M persons during beta launch, and campaigns for multi-platform (on-ground, TV, Print, digital) integrated events. Rishika also liaised with media houses to develop digital advertising and content marketing campaigns on digital and print platforms for India, USA, UK, Canada, and Australia markets, reaching an average of 15 M impressions per month.

Rishika participated in Batch 25 at 500 Startups as part of the Alluva founding team.

Rishika Jhamb has a MSc in International Management and Entrepreneurship from the University of Glasgow. Rishika also has a Bachelor of Commerce (B.Com.) in Marketing and Advertising from Savitribai Phule Pune University. Rishika has various certifications from Coursera, Temasek Polytechnic, 500 Startups, HubSpot Academy, Google, and The Next CMO.

Rishika Jhamb reports to Onur Alp Soner, CEO. They work with Kostas Avramiotis - Head of Finance and Operations, Antonin Kus - Head of Design, and Barbora Koubkova - Head of Remote.